The First-Year Fundraising Playbook for Animal Rescues | 24-Page Step-by-Step Guide

Most fundraising advice isn't written for you.

If you've ever opened a fundraising book and felt like it was written for someone with a development director, a 10,000-person donor list, and a marketing budget — that's because it was.

This playbook is different. It's written for the rescue founder with three fosters, a credit card that's seen too much, and no idea where to start.

What you get

24+ pages. 12 chapters. A complete strategic guide that reads like a working book — not a glorified checklist. Designed to be opened when you need it: planning a campaign, writing a thank-you, figuring out why your last appeal flopped.

Inside

• Chapter 1: The Fundraising Mindset — why most founders struggle with asking

• Chapter 2: Know Your Numbers — calculating real first-year costs

• Chapter 3: Your Fundraising Pyramid — the five funding streams every rescue needs

• Chapter 4: Building Your Donor Base From Zero — getting your first 100 donors

• Chapter 5: Recurring Giving — the single most important project of year one

• Chapter 6: Donor Communication & Stewardship — what to send and when

• Chapter 7: Grants for Brand-New Rescues — funders that fund new orgs

• Chapter 8: Events & Campaigns That Work — and which to skip

• Chapter 9: The Year-End Campaign Blueprint — the 6-week timeline

• Chapter 10: Tools and Tech — what to pay for, what to skip

• Chapter 11: Legal, Ethical & Common Pitfalls — what most rescues miss

• Chapter 12: Your 12-Month Plan — quarter by quarter

Plus

Fundraising glossary, realistic year-one targets, and worked examples throughout ("30 animals × $600 = $18,000 in animal care…"). Real numbers, not theory.

Who this is for

• Rescues in pre-launch or year one

• Founders who've never fundraised before

• Anyone tired of paying for vet bills out of pocket

Format and delivery

• Editable Word document (.docx)

• 24+ pages, professionally formatted with table of contents

• Instant download after purchase

• Personal-use license for one rescue organization

Save $14 with the full bundle.

Get this Playbook plus the Planning Workbook (218 formulas), 20 Donor Templates, and the 90-Day Checklist for $29 total. View the bundle →