Your Prices Shouldn't Be Based on a Guess
Most service business owners don't undercharge because they're bad at business.
They undercharge because they don't know what their service actually costs to deliver, what their local market will support, or how much profit needs to be built into the price.
So they look at a competitor, pick a number that sounds about right, and hope there's enough left over.
Pricing Power gives you a system instead.
Research your market. Calculate your real costs. Build profitable prices. Identify opportunities to charge more. And learn how to communicate your value without immediately discounting when a customer pushes back.
PRICING POWER GUIDE
Learn the strategy behind profitable pricing.
✓ Research your local market
✓ Calculate your true cost of service
✓ Choose flat-rate, hourly or package pricing
✓ Identify when to charge more
✓ Build profitable add-ons
✓ Handle price objections confidently
PRICING POWER WORKBOOK
Turn the strategy into your own pricing system.
✓ Map your competitors
✓ Determine your market price range
✓ Calculate your minimum price
✓ Set your profit margin
✓ Design 3-tier pricing
✓ Write your value & objection scripts
EXCEL PRICING TOOLKIT
Let the spreadsheet do the math.
✓ Pricing Calculator
✓ Competitor Research Tracker
✓ Market-rate calculations
✓ Recommended starting price
✓ 3-Tier Pricing Builder
✓ Add-On Profit Calculator
What Changes When You Stop Guessing at Your Prices?
BEFORE
You price based on what competitors charge.
You're not sure whether each job is actually profitable.
You hesitate when it's time to raise your rates.
You discount when customers push back.
Add-ons and premium pricing are mostly an afterthought.
AFTER
You know what your services actually cost to deliver.
You have a minimum profitable price instead of a guess.
You understand where you sit in your local market.
You have clear rates for add-ons, upgrades and premium services.
You can explain your value without immediately lowering your price.
The goal isn't to charge as much as possible. It's to build prices that cover your real costs, pay you fairly, and support a profitable business.
Built From Real Business Experience — Not Pricing Theory
I've spent years running service-based businesses where pricing decisions affect everything — payroll, staffing, supplies, overhead, growth and whether there's actually money left at the end of the month.
And I've learned that being busy doesn't automatically mean you're profitable.
Pricing Power was created for the business owner who knows they need to get more intentional about pricing but doesn't know where to start.
Instead of telling you to simply “charge what you're worth,” this system gives you a practical process for researching your market, understanding your costs, building your prices and deciding where opportunities exist to increase revenue.
You don't need another motivational speech about raising your prices. You need the numbers and a system that helps you make the decision.
1 — LEARN
Understand what should actually drive your prices.
Use the Pricing Power Guide to research your market, understand your true costs, identify profitable upcharges and learn how to communicate your value confidently.
2 — CALCULATE
Turn the strategy into real numbers for your business.
Work through the companion workbook and Excel toolkit to calculate your costs, compare market pricing, determine your minimum profitable price and evaluate add-ons.
3 — IMPLEMENT
Put your new pricing system to work.
Set your rates, build your service tiers, establish your add-ons and prepare your responses to common price objections so you're not making pricing decisions on the fly.
Questions Before You Buy?
What exactly do I get?
You’ll receive the Pricing Power Guide, companion Pricing Power Workbook, and Excel Pricing Toolkit. Together, they help you research your market, calculate your costs, build profitable pricing, identify add-ons and create a pricing structure for your business.
What types of businesses is Pricing Power for?
Pricing Power was built for service-based businesses. The strategies can be applied to businesses such as cleaning, landscaping, pet services, mobile services, home services, trades and other businesses that charge customers for a service. The guide itself uses examples across multiple service industries.
Do I need to be good with spreadsheets?
No. The Excel toolkit is designed to help you work through the numbers. You enter information about your own business and use the tools to calculate and organize your pricing.
Will Pricing Power tell me exactly what I should charge?
No—and that's intentional. Your prices depend on your costs, local market and business model. Pricing Power gives you a framework and tools to calculate pricing based on your own business, rather than giving everyone the same generic price.
How do I receive the files?
This is a digital product. You'll receive access to the downloadable files after purchase.
Ready to Stop Guessing What to Charge?
You don't need to copy a competitor's prices or pick a number that simply sounds right.
You need a pricing system built around your costs, your market and the profit your business needs to make.
Get the complete Pricing Power System and start building more intentional, profitable pricing for your service business.
Pricing Power Guide + Workbook + Excel Pricing Toolkit
One complete pricing system. Instant digital access. $27.